top of page

As the manager of AB testing for Dossier Perfumes' website, I have successfully launched and managed numerous tests that have resulted in significant revenue uplift, exceeding $1 million annually. By setting clear objectives and identifying testable elements, we formulated hypotheses and designed variations to optimize key aspects of the website, such as headlines, call-to-action buttons, page layouts, and pricing strategies. Splitting traffic and tracking user behavior allowed us to collect data on conversion rates, click-through rates, and overall revenue. Through careful analysis of the results, we identified winning variations that outperformed the control version, driving substantial revenue growth for the company. These AB tests have been instrumental in achieving remarkable success for Dossier Perfumes' website.

Role: Senior UX Manager

Client: Dossier Perfumes

Year: 2022-2023

Methods and Strategy

AB Testing

Dossier Perfumes

AB Testing

View by project:

CAT Product Layout

We created 4 layouts for the site's category page. The biggest change we wanted to test was listing the vertically versus horizontally. From there, we added two ATC button variations for each layout to determine the strongest design.

Winner: Variation C ⭐️

Annual Revenue Uplift: $420,000

Promotion Banner

We created 4 layouts for the site's promotion banner, with a goal to increase AOV and CVR. Firstly, we tested the promotion written out by item number and percentage off versus just the maximum percentage off. As a secondary variation, we tested each version above with either a countdown or company values.

Winner: All winners

Takeaway: Users are not sensitive to this information