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Dossier Perfumes

Product Launch UX

The goal of this project is to create a compelling and engaging web experience for the launch of Dossier Perfumes' new product line, Dossier Originals - The Genderless Collection. This collection features three unique and original fragrances designed to be inclusive and suitable for all genders. The web experience aims to captivate visitors, provide essential product information, and facilitate an intuitive purchasing process.

Role: Lead UX Designer

Year: 2022

Genderless Collection

Product Launch UX

Visual Identity

The visual design of the website will reflect the essence of Dossier Originals - modern, sophisticated, and gender-neutral. The use of a clean and elegant layout with minimalistic aesthetics will emphasize the product and evoke a sense of luxury. The color palette will be carefully chosen to enhance the brand's identity and create a cohesive visual experience.

The objective of this project was to update the information architecture of the Dossier Perfumes website to accommodate the new product line, Dossier Home. The product line initially featured candles and recently expanded to include room diffusers. The main focus was to enhance the website's navigation, ensuring a seamless user experience and effective presentation of the Dossier Home product offerings.

Role: Lead UX Designer

Year: 2022-2023

Dossier Home

Product Launch UX

Performance Tracking

To continuously improve conversion rates, robust analytics and tracking tools were implemented. These tools provided insights into user behavior, conversion funnels, and drop-off points. By analyzing this data, areas for improvement could be identified and addressed, leading to ongoing optimization efforts to increase conversions over time.

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