Hey there, I'm Ali, a designer skilled in crafting beautiful and intuitive digital experiences. I thrive at the intersection of innovation and analytics, always curious about the "why" behind ideas. That's why I integrate UX research into my web design projects to truly understand user needs. I specialize in designing optimized websites for thriving e-commerce businesses in the DTC sphere. I believe every brand has a unique voice, and I utilize user research and visual design to effectively communicate their values.