I'm an e-commerce leader and designer passionate about building beautiful, high-performing digital experiences. I take websites from idea to launch, crafting them from the backend to the front end, and scaling them from $0 to $80M in revenue.

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I thrive at the intersection of innovation and analytics, always curious about the “why” behind every idea. That curiosity drives me to integrate UX research into every project, ensuring every design decision is grounded in real user insight.

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Beyond design and development, I specialize in all things e-commerce operations: from sales strategy and website management to CRM systems, digital advertising, and campaign execution. I know what it takes to create seamless customer journeys that drive conversions and long-term growth.

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I believe every brand has a unique voice, and I use a mix of user research, operational excellence, and visual design to make that voice stand out and scale.