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Bubble
Role
Director of E-Commerce & Digital
Date
2023-24
At Bubble Beauty, I led the DTC department and oversaw all aspects of e-commerce performance, UX, CRM, digital advertising, and customer experience. I developed and executed digital strategies that strengthened brand visibility, improved operational efficiency, and drove significant revenue growth across key launches and seasonal campaigns.
Key Highlights:
Achieved an 8x increase in monthly revenue during the 2023 Black Friday/Cyber Monday season through targeted promotional and media strategies.
Directed DTC strategy for an exclusive Disney collaboration, boosting brand awareness and driving record-breaking sales.
Launched five new products, ensuring consistent storytelling and seamless integration across all digital touchpoints.
Improved shipping time by three business days, increasing customer satisfaction scores by 38%.
All images below were produced by the amazing Creative Team at Bubble.
