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Bubble
Role
Director of E-Commerce & Digital
Date
2023-24
• Led the DTC department, overseeing e-commerce performance, UX, email/SMS, digital ads, and customer experience
• Spearheaded the strategy for the 2023 Black Friday/Cyber Monday season, achieving an 8x increase in monthly revenue through targeted promotions and campaigns
• Directed the DTC strategy for an exclusive collaboration with Disney, driving significant brand visibility and sales growth
• Successfully launched 5 new products, ensuring seamless communication across digital platforms
• Improved shipping time by 3 business days over 2 months, resulting in a 38% increase in customer satisfaction
All images below were produced by the amazing Creative Team at Bubble.